Facebook is trying to bring back GM to its fold as a paid advertiser. In May, the social networking company was dealt a big blow by GM when the auto maker said that paid ads on the social networking site had little impact on consumers’ car purchases. Just days before Facebook’s initial public offering, GM had stopped placing ads there. A reapprochement is now being worked out as the two sides are now holding discussions. Facebook, on its part, has shown its willingness to provide GM with better data on how their ads can turn into dollars in the same way as it does with other advertisers. However, it said that it will not provide any special treatment to GM.
Although, Facebook is trying to prove its usefulness to large companies such as GM, the auto maker has not yet committed to a return, saying that it will only consider engaging again if Facebook can better improve its effectiveness.
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